Social media fatigue is the now mainstream media in the United States. It’s no surprise that people were starting to experience technology, information, and communication overload. Its overload can cause mental exhaustion and social media fatigue. And people who experience this form of fatigue could disconnect from social media temporarily or for long periods. And here are some causes of social media fatigue and how it impacts our organization’s social media strategy. People are conflicted between the need for information and the desire to avoid information overload. And the person’s fear of missing out contributes extra to social media fatigue than advertising. Our this strategy must balance providing up-to-date information with a frequency that does not cause its fatigue. It can be caused by various factors, including how confident they are in dealing with social media content. And research based on the limited capacity model found an individual’s confidence was one of the leading indicators of its fatigue. Firstly, people who are concerned about personal privacy are more likely to experience it. and also users. Secondly, who understand the benefits of using social media are typically more concerned about privacy. Lastly, and organizations need to share the privacy protection safeguards and clearly state how people’s data can be used.